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CBL | Sales representation

CBL Distribution offer sales representation in combination with our distribution services for publishers who wish to expand sales in the United Kingdom (UK), Ireland & Europe.

What we offer our clients

A simple all in one sales representation & distribution service reaching online retailers, high st. retailers, non-book trade retailers, visitor attractions etc. 

Our sales team

The CBL sales team consists of a core group of in-house sales representatives, all of whom are dynamic, experienced industry professionals with an average of over 20 years experience each. We have established relationships with buyers at all the major book accounts and we keep those relationships personal and responsive. Our sales team presents both front and backlist books to all major retail, wholesale and internet accounts both in the United Kingdom and Europe through face-to-face meetings, telesales and direct mail campaigns.

Key account management

CBL distribution has a dedicated team dealing with our key accounts so we always maintain a full understanding of our customer's needs. 

Key account services include:

  • Regular customer meetings

  • Personal visits and meetings where appropriate

  • Delivery & order processing prioritisation

  • Delivery scheduling

  • Regular meetings & contact with all the major online retailers along with Waterstones, Blackwells, Foyles, Bertrams,  Gardners, Easons etc. with day-to-day liaison work with individual buyers

Trade, specialist & targeted sales 

Where appropriate CBL actively promote, visit and solicit sales of our client publishers titles by way of retailer/business meetings, electronic/telephone contact or mailings. Examples as follows:

Sales services include:

  • Regular mailing - electronic contact promoting client publishers titles

  • Personal visits and meetings where appropriate

  • Strategic  sales opportunities, ex.  sales of seasonal titles of interest to educational facilities at start of new academic year 

Online sales promotion

CBL is able to offer several solutions to assist in the promotion of your range online. 

  • Assisted brand management & promotions (Amazon, Book Depository, eBay etc)

  • Managed Google Adwords, Shopping campaigns

  • Managed website - CBL can create & operate on your behalf a fully functional website enabling you to receive direct sales for dispatch to over 200 countries globally with customers able to checkout in multiple currencies

Experienced staff on hand 

From getting books delivered to a trade show, supplying bibliographic onix feeds to Nielsen or arranging a one-off bulk mailing of 1-10,000+ books to addresses worldwide CBL can assist. Examples of tasks undertaken by each department in our company are below.

Customer services staff:

  • Arranging time-sensitive delivery to trade show, ex. NEC Photography Show 2019

  • Delivery & order processing updates

Publisher liaison staff:

  • Personal visits and meetings where appropriate

  • General advice on publication schedules, pricing, and promotional campaigns

  • Assistance & management of data with Nielsen including automated onix, P&A feeds setup & creation 

Warehouse & fulfilment team:

  • Custom over labelling of books for an event

  • Flyer insertions

  • Dispatch of over 5,000 books sold by the client publisher direct to individual addresses globally

I.T. staff:

  • Creation of managed website for retail sales of publishers books 

  • Integration with publishers Shopify/ecommerce website for automated fulfilment

  • Onix/P&A Feed submission to Nielsen

  • Where appropriate automated submission of data feeds etc to major on & offline retailers

The CBL difference

As an all in one sales & distribution company CBL can:


Reduce your costs - One bill for distribution & sales services

Increase sales - Dedicated sales team working  each day to promote your range

Simplify your business - One company to handle distribution, fulfilment & sales

Key contacts

Alex Robertson

Business Development Director

Pippa Simpson

National Account Manager

Contact us today

CBL Distribution Ltd

CBL Suite

Cambrai Court

1229 Stratford Road

Hall Green


B28 9AA

Tel  +44 [0] 121 608 3950

Fax +44 [0] 121 608 3958

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Customer Support Opening Hours:

Monday - Friday 8:30am - 5:30pm.

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